In the Future of Fashion, Everyone Gets Paid

So far, chatter around blockchain in fashion has largely centered around legacy brands using ledgers of provenance to nip high-street cooptation and Canal Street counterfeits in the bud. Karl and Angelo are more interested in establishing provenance for the sake of profit redistribution, especially for creators who have accrued cultural capital wit... See more

In an essay for Dirt, Alioto likens virtual garments to bootlegs. “The fake (sign) may not subsume the real (reference), but it exerts power over the way the original is perceived,” she writes. “Eventually, they almost need each other to stay culturally relevant.” In this way, she argues, “What happens in the metaverse doesn’t stay in the metaverse... See more

Imagine buying the perfect pair of pants. Their hem length and bagginess were debated and voted on by their future wearers. Their fabric was sourced ethically, and you can look up the metadata of where it was milled. They have been minted on the blockchain, so if you resell them, the next buyer knows they’re legit. And instead of the pants pattern ... See more

“Instead of a siloed system, [imagine] there’s multiple brands building on top of designs, and then those designs are being forked into different things,” Angelo says. The unsustainable season-by-season overhaul would give way to designers releasing remixes of their creations and those of others, while smart contracts ensure that creators can share... See more

“A lot of the crypto world has pushed itself into the mainstream too quickly, to the point where no native culture has been able to ferment,” Angelo says. “You can’t attach the current culture to this new one and expect it to work. We want to create something completely new.”

“We feel attachment to the ephemeral heart that appears in our notifications,” she says. “The reason why people are saying they don’t want to own NFTs is not because they don't see the value of virtual things; it’s that they don’t like what’s out there, and they don’t see themselves reflected in it.” (Daisy Alioto)

Sales for purchasing physical Together items will be open for a few weeks, and the hoodies and t-shirts will be produced according to the number of orders. This maximizes the profit margin, Karl says, while also ensuring that production practices remain low waste. The designers say they also have plans to mint the artwork that appears on the garmen... See more

"The unsustainable season-by-season overhaul would give way to designers releasing remixes of their creations and those of others, while smart contracts ensure that creators can share in the value their ideas are generating downstream."

Virgil Abloh: "Physical = digital"