In Search of New Software Cultures

“But the desire to ship quickly was counterbalanced by a demanding, comprehensive perfectionism. Most commercial projects are driven by commercial values, where the goal is to maximize profits by outperforming your competition.

In contrast, the Macintosh was driven more by artistic values, oblivious to competition, where the goal was to be transcend

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Conservatives like to buy preassembled packages, with everything bundled, at a heavily discounted price. The last thing they want to hear is that the software they just bought doesn’t support the printer they have installed. They want high-tech products to be like refrigerators—you open the door, the light comes on automatically, your food stays co

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Perhaps this is what the early pioneers of computing felt, on the cusp of the 1980s. We had oriented entire research labs and organizations around bringing those punch cards down to the computer lab every day. We had achieved a lot with the powerful mainframes that crunched numbers and cracked codes. But people could not yet fathom the fundamental ... See more