In Online Ed, Content Is No Longer King—Cohorts Are

It’s relatively easy to make and distribute educational content. Even high-cost content isn’t hard to replicate; it’s just expensive. However, the scarcity in the education world isn’t the advice itself, but rather the credibility behind it: The credibility of being someone at the top of your field takes a lot of work. It’s hard — dare I say imposs... See more

Content only survives and proliferates if creators are able to generate meaningful revenue. Feature films can justify their production costs because theaters can charge the price of admission. YouTubers can justify their production costs because of the ability to generate ad revenue. Content that cannot unlock monetization at scale cannot survive (

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