Saved by sari
In Defense of Pay-as-You-Go
Free-to-play game monetization strategy: how incremental pricing and deliberate game design convert casual players into high-spending customers through psychological barriers
TRANSCRIPT
And that raises the question, if you read anecdotes about these games, or if you happen to have had access to some kind of anonymized data set of consumer spending, you might notice that there is a pretty strong power law, that there are people who play these games occasionally and spend a little bit of money.
There are people who have what
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