In awe of InVision

The failure of the creator renaissance would be that artists are so busy managing their newfound tools that it drowns out the moments of inspiration. That’s why usability, instinctive onboarding flows, deep documentation, and reliable customer service will be so critical for startups building these creator tools. Instead of clumsy and inscrutable e... See more

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more

The first piece of the puzzle is democratizing creation itself. The best tools broaden the scope of who can be a creator: Figma and Canva for design; Kapwing and Veed for video; Descript and Splice for audio; Unity and Unreal Engine for gaming. Elegant, design-first tools unlock new levels of self-expression. They make being a creator more accessib... See more

We are surrounded by remarkable technological advancements, advanced tooling and infrastructure. However, without accounting for culture or desire, these tools fall flat, lacking the spark that transforms pure functionality into meaningful creations. Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—... See more

Part of this, I believe, is about bringing back an opinionated approach to software design, where the tool asserts itself. For instance, Linear’s sleek, luminous feel and decisive approach to how work should be done shows how an unwavering commitment to a specific measure of pixel-perfect quality can be incredibly compelling. Similarly, a product l... See more