In a Digital Age, High-End Outdoors Magazines Are Thriving in Print
The people who fund software can’t be blamed for ignoring magazines, because magazines have done their best to remain reactive rather than proactive to shifts in digital consumption. I grew up wanting to work in magazines, and I achieved that, but instead of a dreamer I was a growth hacker, which at the time was known as audience engagement.
I soon realized the way people want to experience the world has changed forever, but the infrastructure to explore it hasn’t caught up with this new reality. It was early 2021, and I went to a cabin in Colorado to decompress after stepping down as CEO from my previous company. The place was disappointing.
John Andrew Entwistle • Wander Blog | Luxury Vacation Rentals
Industry magazines, both print versions and online editions, are a densely packed source of information. Not only do they contain expert opinions on the field, they also know very well how large their market is, as they are sold directly to members of that market.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
Like many online brands, Outdoor Voices recently launched a lifestyle publication, The Recreationalist, featuring how-tos, interviews, playlists, and city guides. It looks nice, and I believe in the power of content, community, and commerce. But it’s too removed from the brand and product.