Walk into Lululemon’s new Chicago flagship and you might wonder if you’ve stumbled into a wellness resort.

The logic is simple enough. Amazon demolished traditional retail’s convenience advantage years ago. Physical stores had to find a new selling point or die trying. Their answer? Theatre. From Samsung’s product-testing playgrounds to Canada... See more

The thriving Westfield World Trade Center mall in downtown Manhattan, for example, is part museum, part entertainment complex, part showroom, part social watering hole. Its stores are doing fine, but management understands it needs to invest in access and amenities to keep feeding the Disney Parks “flywheel” growth model of foot traffic,

... See more