fastcompany.com

When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more

Companies like ThirdLove, where the product (bras made for women of all shapes and sizes) is complex and there is an inherent dissatisfaction, may find it valuable to set up showrooms for trials; scan-and-go would work there and Middle America is underserved for such experiences. But not all product categories need this kind of experience. Even for... See more