Impossible Foods CEO Patrick Brown on a new kind of meat

Pat believes that once Impossible Foods achieves scale, their plant-based meat will taste even better than animal meat AND be much more affordable

“some experts think that having more and better plant-based protein options could help smooth the transition away from excessive meat consumption”

This food researcher is on a mission to make fake meat taste better. Will she succeed?

https://www.theguardian.com/environment/ng-interactive/2025/mar/06/plant-based-meat-taste-testing

via Instapaper

It’s largely a myth that animal protein > plant protein

Impossible to Possible, Cell-Cultured Meat, and the Radical Future of Food