Impossible Foods CEO Patrick Brown on a new kind of meat
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Impossible Foods CEO Patrick Brown on a new kind of meat
Pat believes that once Impossible Foods achieves scale, their plant-based meat will taste even better than animal meat AND be much more affordable
Pat Brown • Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes
“some experts think that having more and better plant-based protein options could help smooth the transition away from excessive meat consumption”
This food researcher is on a mission to make fake meat taste better. Will she succeed?
https://www.theguardian.com/environment/ng-interactive/2025/mar/06/plant-based-meat-taste-testing
via Instapaper
This food researcher is on a mission to make fake meat taste better. Will she succeed?
https://www.theguardian.com/environment/ng-interactive/2025/mar/06/plant-based-meat-taste-testing
via Instapaper
Daily Planet #4
I am partial to veggie burgers. In fact, I had a couple yesterday night for dinner. These days my go to brand is Boca, which has been around for a while, but the two big kids on the block are Beyond and Impossible. And as you might know, they are both struggling to maintain their valuations and the massive amounts of investment.
I
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