A few more years and my mind wasn’t suited for much else. I was anorexic and had no friends; I was absolutely killing it online. I had developed all these health issues and begun posting hospital selfies, crying selfies, depressive bathtub selfies. I was sick and sad. I’m fangirling, a girl said when she recognized me on the subway. I’m spiraling,... See more

Anyone else feel like something’s shifting?

I’m done caring about going viral.

I’m done posting just to stay relevant.

I’m done pretending I care about algorithms.

All I want is to write what matters, grow at my own pace, stack my income streams, and spend more time offline.

Nothing else. Literally nothing else.

Who’s with me?

And so, the only course of action I can see is that at the end of 2024, I’m leaving instagram. In doing so, I understand this means I might lose people whose lives I see every day - people who I have so much affection for. But the hope is that in leaving the world of easy, transactional, minimal communication - something stronger, more rooted and... See more

I stopped using Instagram professionally one year ago, and it's the best decision I've made for my business.

For years I was chasing growth on a platform that never felt right. The algorithm rewarded content I didn't want to make, and I was constantly performing for people who weren't actually buying anything.

I kept telling myself I just needed to... See more

If you wish you could do the same, stop wishing and just do it. Delete those stupid apps. Rediscover that you can stay in touch with the people you care about in other ways. Rediscover the joy of reading a good book, of eating a meal without having to take a picture to post it on your stupid Instagram profile nobody cares about, of walking in a

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