There are two types of people making stuff: content creators and artists .

Both are creative. But there is one distinct difference: Content creators are willing to trade control for speed. Artists are not.

• Content creators are willing to trade control for speed. Creators are trying to get a good-enough cut, a performant-enough ad, or an

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And while AI might be changing how some work is done, it can't replicate you—your taste, your judgment, and your ability to create with empathy, intuition and soul. What it can do is act like a mini brainstorming team—helping you work faster, pitch better, or test new ideas. It's a chance to level up. To become a creative generalist and embrace new... See more

The choice The world divides in two. On one side: utility, stripped of mystery, measured in speed, cost, and precision. Frictionless. On the other: meaning, full of ambiguity, judged by story, risk, and personal intent. AI is conquering the first. It should. Let it drive the bus, draft the forms, color-correct the photo, and sand some of the

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