If They’re Committed, You’ll Hear Them Say . . . Use Motivating Communication to Keep Them Going. “It’s not a sure thing, but I’ll bet on it!” “We need to move fast to be first.” “Let’s do this!” Appeal to travelers’ sense of adventure by highlighting the opportunity to explore uncharted territory, discover new ideas, develop new skills, and make

are the ones who change the world.

develop group cohesion and strong interpersonal relations.

Physical What you do

Spatial Where you are

Once you can picture your dream as a reality, you can communicate it to others, which is the vital first step in your venture. The more clearly you can envision it, the more urgency you probably feel to run toward it. Yet while you may see utopia in your mind’s eye, it may still be a hazy, faraway place to your travelers. You’ll need to paint a

Some of your fellow travelers are adventurous, too, and ready to dive right in without trepidation. But others will hesitate just long enough to let doubt creep in. If you don’t encourage them, their apprehension will develop into varying degrees of fear—from apathy to panic—that will leave them immobilized and unwilling to act.

Motivate them by describing the possible future with wonderment and awe to show them that the reward will be worth their efforts. Then conclude the speech by explaining not only why your idea is possible but that it is the better choice to make.

Using moments to turn artifacts into meaningful symbols seems part of human nature;