Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols

anything can become symbolic. Some are intentionally created,

For many, the largest stumbling block to progress is letting go of the world they know. To help people move forward, show them how their attachment to the current state holds them back, and lay out how the proposed future can and will be better for them.

Our storytelling book, Resonate, spawned a TEDx talk that got more than a million views total.

Leaders anticipate the future. They stand at the edge of the known world, patrolling the border between “now” and “next” to spot trends. They help others see the future, too, guiding people through the unexpected and inspiring them to long for a better reality. The leader’s role, your role, is to light the way for your team through empathetic commu

Motivate them by describing the possible future with wonderment and awe to show them that the reward will be worth their efforts. Then conclude the speech by explaining not only why your idea is possible but that it is the better choice to make.

Visual What you see

Onward: How Starbucks Fought for Its Life Without Losing Its Soul and the Starbucks website.

are the ones who change the world.

If They’re Committed, You’ll Hear Them Say . . . Use Motivating Communication to Keep Them Going. “It’s not a sure thing, but I’ll bet on it!” “We need to move fast to be first.” “Let’s do this!” Appeal to travelers’ sense of adventure by highlighting the opportunity to explore uncharted territory, discover new ideas, develop new skills, and make b