Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols

Physical What you do

Auditory What you hear

Some of your fellow travelers are adventurous, too, and ready to dive right in without trepidation. But others will hesitate just long enough to let doubt creep in. If you don’t encourage them, their apprehension will develop into varying degrees of fear—from apathy to panic—that will leave them immobilized and unwilling to act.

Visual What you see

For many, the largest stumbling block to progress is letting go of the world they know. To help people move forward, show them how their attachment to the current state holds them back, and lay out how the proposed future can and will be better for them.

Once you can picture your dream as a reality, you can communicate it to others, which is the vital first step in your venture. The more clearly you can envision it, the more urgency you probably feel to run toward it. Yet while you may see utopia in your mind’s eye, it may still be a hazy, faraway place to your travelers. You’ll need to paint a viv

The most effective symbols emerge from an organization’s or group’s shared experience, such as when employees create a T-shirt to wear in solidarity with those who are working long hours to get a product out. Torchbearers should keep a close eye out for artifacts that could become symbols and use them to amplify ideas in speeches, stories, and cere

Others take on their symbolic meaning through the course of events,

If They’re Committed, You’ll Hear Them Say . . . Use Motivating Communication to Keep Them Going. “It’s not a sure thing, but I’ll bet on it!” “We need to move fast to be first.” “Let’s do this!” Appeal to travelers’ sense of adventure by highlighting the opportunity to explore uncharted territory, discover new ideas, develop new skills, and make b

Spatial Where you are