Illuminate
The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
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Summary.
Transformational leaders are exceptional communicators. In this piece, the author outlines four communication strategies to help motivate and inspire your team: 1) Use short words to talk about hard things. 2) Choose sticky metaphors to reinforce key concepts. 3) Humanize data to create value. 4). Make mission your mantra to align
... See moreHarvard Business Review • How Great Leaders Communicate
