IKEA Words: How Not to Furnish Your Digital Home
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IKEA Words: How Not to Furnish Your Digital Home
The Guardian in 2004 reported that an estimated 10 percent of Europe’s population was conceived in an IKEA bed.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Have you heard of the Ikea effect?
In one study, subjects were willing to pay 63% more for furniture they assembled with their own hands than for an identical pre-assembled piece.
We tend to love what we pour effort into.
In one study, subjects were willing to pay 63% more for furniture they assembled with their own hands than for an identical pre-assembled piece.
We tend to love what we pour effort into.