If Your Innovation Effort Isn’t Working, Look at Who’s on the Team

risk is that teams can drown in trivial complexity; they don’t take the big leaps needed to explore, via experimentation, entirely new terrains.

As Alph Bingham noticed, for difficult challenges organizations tend toward local search. They rely on specialists in a single knowledge domain, and methods that have worked before. (Think about the lab with only E. coli specialists from chapter 5.) If those fail, they’re stuck. For the most intractable problems, “our research shows that a domain-b

Then one day, one of the developers came in with a Harvard Business Review paper from 1986, written by two Japanese business professors, Hirotaka Takeuchi and Ikujiro Nonaka. It was titled, “The New New Product Development Game.” Takeuchi and Nonaka had looked at teams from some of the world’s most productive and innovative companies: Honda, Fuji-X

As we make the jump to the Fourth Industrial Revolution driven by the technology, we have to change how we work together. Creativity and innovation needed are more likely to bubble up than to bubble down. Diverse customer needs and diverse technology components require equally diverse teams, at every level of your organization, who can collaborate,