Saved by Jonathan Simcoe
If You Want to Be Creative, Don’t Be Data Driven
This begs the question: What might it mean to reimagine the form of these datasets in a world unconstrained by pressures like speed, scale, and universality? By looking to artists like Anna Ridler and others for their rejection of “off-the-shelf” datasets, we can imagine what it would be like to curate datasets with much deeper intention and... See more
First, you need to cultivate a deeper relationship with your gut. The more our world becomes measurable and quantifiable, the more we need spaces that preserve what can't be measured—the hunches we can't explain, the patterns we feel but can't prove. A jazz musician knows when to break rules in ways no theory explains. A good copywriter can feel... See more
What matters in the age of AI is taste
How can we reclaim data as a tool for clarity instead of submitting to its chaos?... See more
Just because we can measure everything doesn't mean we should. Digital media gave way to instant metrics which led to instant expectations on results but a CTR, a bounce rate, or even a conversion doesn’t always tell the whole story. The obsession with short-term,