Saved by Jonathan Simcoe
If You Want to Be Creative, Don’t Be Data Driven
First, you need to cultivate a deeper relationship with your gut. The more our world becomes measurable and quantifiable, the more we need spaces that preserve what can't be measured—the hunches we can't explain, the patterns we feel but can't prove. A jazz musician knows when to break rules in ways no theory explains. A good copywriter can feel wh
... See moreData is fantastic at validation and optimization, but bad at generating the radical and unconventional connections that underpin many successful innovations.