Data collection is inherently creative. Depending on the data you choose to collect from the world, you can begin to see the world from a different perspective. Being a data collector means observing the world with curiosity.

Even if you think a standard chart type will work for your visual, sketch an alternative to check your assumptions and stay creatively open. Sometimes it will lead to a better form.

How can we reclaim data as a tool for clarity instead of submitting to its chaos?

Just because we can measure everything doesn't mean we should. Digital media gave way to instant metrics which led to instant expectations on results but a CTR, a bounce rate, or even a conversion doesn’t always tell the whole story. The obsession with short-term,