If You Want to Be Creative, Don’t Be Data Driven

Data collection is inherently creative. Depending on the data you choose to collect from the world, you can begin to see the world from a different perspective. Being a data collector means observing the world with curiosity.

The practice of choosing creativity persists. It’s a commitment to a process, not simply the next outcome on the list. We do this work for a reason, but if we triangulate the work we do and focus only on the immediate outcome, our practice will fall apart.