If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one

(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software

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People doing grounded, strong strategic work will look kooky, different, or maybe even self-indulgent. But that work is extremely important, and you should celebrate it.

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Sari Azout • I finally got tired of my own bullshit

I wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in bul... See more

Reconsider

To stand out and build an audience as a company of one, you have to out-teach and outshare the competition, not outscale them. This approach has several positive outcomes.