If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one
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Designers are the next wave of founders. Because when AI commoditizes code, taste becomes the last true competitive edge. Taste makes a product feel right. Taste builds emotional trust. Taste creates brands people believe in. And the best creatives? They’re not just decorators. They’re systems thinkers. World-builders.Human-first creative strategis
... See moreAs my colleague Reed Albergotti wrote this week, vibe coding shifts us from a model where a small number of developers build software for millions — or billions — of users to one where millions — or billions — or people can write software for themselves, or just a few other users. If development is dirt cheap, products don’t need to have enormous v
... See moreAnd yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives an
... See moreMany people would view this approach as advice for building a charity or aiming a business only at your close friends — it couldn’t possibly be applied to a business that makes enough money to put clothes on the children, keep food on the table, and pay the rent. But this is precisely how I built a business that, for over a decade, has had a waitin
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