If You Know What ‘Brainrot’ Means, You Might Already Have It
THE FANTASY OF COZY TECH , newyorker
Perhaps the direct opposite of digital brainrot is “cozy tech,” a trend that “suggests that the Internet and artificial intelligence can lead us ever inward,” writes Kyle Chayka. “In the cozy era, our screens and the related accoutrements of digital life fulfill all of our emotional and sensory needs.”
Perhaps the direct opposite of digital brainrot is “cozy tech,” a trend that “suggests that the Internet and artificial intelligence can lead us ever inward,” writes Kyle Chayka. “In the cozy era, our screens and the related accoutrements of digital life fulfill all of our emotional and sensory needs.”
Cozy Tech and PDFed Brainrot
What Innis feared—as his biographer Alexander John Watson puts it—is that “our culture was becoming so saturated with new instantaneous media that there was no longer a hinterland to which refugee intellectuals could retreat to develop a new paradigm that would allow us to tackle the new problems we are facing.”
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