notice how the best speakers always have 5-10 of their best arguments or ideas top of mind. They repeat these over and over and that’s how they build influence. If you don’t have a set of those 5-10 ideas, then you won’t be as impactful as you could be. Writing a truckload of content is how you discover those ideas.

The most idea-dense sources of information:

• Old or little-known books – I have 5 books that I reread over and over again because the ideas are so good. These are where the timeless principles live, untouched by trends.


• Curated blogs, accounts, or books – Blogs like Farnam Street curate the best ideas from modern intellectuals. Accounts like

... See more

It’s difficult to explain how to find something that is high signal, because that is subjective. It’s dependent on your level of development (what’s useful for you), your audience’s level of development (what’s useful for them), and your translation from one to another.

The most basic piece of advice could be the most valuable thing in the world for... See more

You love learning? Great, reframe it as “research” and now that’s literally your main job. Most of the things I write about simply come from me learning about my interests and treating social media like I’m “taking notes in public.”

(You’re already spending time learning, now just spend that time learning in public and boom you have the foundation... See more

The creators that win right now are those without a niche they can be pinned down to. Typically, they are focused on one of the 4 eternal markets: health, wealth, relationships, happiness. Or even all of them.

For the longest time, I learned and learned and learned. I was stuck in tutorial hell. Some may call it shiny object syndrome to point out your lack of focus. I got my dopamine from feeling smart, but my life didn’t change all that much. Honestly, I felt like I was just falling behind. I tried so many different things in college. I had dreams of... See more