If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
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If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
this hurdle I have to jump over each time I write: How can I say this more crisply? When I write (which is really just to say: when I think) it all boils down to one simple, but utterly excruciating question: What am I really trying to say here?