If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
by on June 7
updated 5mo ago
If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
- Company Mission is at the top of a Strategy Stack. The Company Mission defines the company's purpose. A good Company Mission is aspirational and has emotional appeal—it motivates your team to come to work every day and your customers to embrace the role your company plays in their lives.
from Product Strategy Stacks vs Product Strategy Frameworks — Reforge by Ravi Mehta
Mila Superstar added
- A self-question: what is my personal mission in life? (What drives me? What are my values? What do I want my legacy to be?) — When considering a new job, researching a company, etc., I often look at their mission statement to see whether I feel I would be a good fit. I also keep coming back to the mission while working at that company to see if th
... See morefrom Sign in
RP added
Leaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning, to understand how their goals relate to the mission
from Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr
sari and added
- Company purpose Start here: define your company in a single declarative sentence. This is harder than it looks. Getting caught up in listing features is easy instead of communicating your mission. Problem Describe the pain of your customer. How is this addressed today, and what are the shortcomings of current solutions? Solution Explain your eureka... See more
from Writing a Business Plan by Sequoia Capital
Mo Shafieeha added
Lead with commitment to a mission. It has to go beyond technology (eg: using AI) or making money (eg: Google cloud revenue). It has to be about making positive change in the world, for real people (users, customers) in the real world. Googlers are idealists at heart and their work needs to mean something. They also need to believe that their execu
... See morefrom The maze is in the mouse by Praveen Seshadri
sari added
- Mission → Vision → Strategy → Goals → Roadmap
- Mission: What are we trying to achieve?
- Vision: What does the world look like when we’ve achieved it?
- Strategy: How will we achieve it?
- Goals: How will we measure our progress towards it?
- Roadmap: What do we need to build to get there?
from Getting better at product strategy by Lenny Rachitsky
Sarah Wong added
Yet it is typical of a company that confuses general goals or a mission statement with a core strategic vision.
from Product Strategy for High Technology Companies by Michael E. McGrath
- One of the things that's really hard in a larger company is sharing and repeating stories. This is less about the company’s founding and such, but rather “What is our strategy? What are we trying to achieve? What are we doing?” Though people can look up our OKRs, it's not quite the same. If someone new starts tomorrow, they're going to get directed... See more
from The Observer Effect – Mike Cannon-Brookes by Mike Cannon Brookes
sari added