I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more

Reject the Standard Mission Statement We realize that our definition of mission is different from that used at most companies. Please, reject the standard approach! Most corporate mission statements are terrible. They’re all too often nothing more than a description, and a bland one at that, of the operations of the company—a boring stream of words

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