Goal-setting is everywhere. Everyone knows it's the right thing to do. I've got to focus. I've got to have goals and objectives. I've got to communicate these goals and objectives to those around me. We've got to get on that proverbial "same page" and goals are the way.

Some examples of great missions:

• Tesla: “Accelerate the world’s transition to sustainable energy.”


• TED: “Spread ideas.”


• Stripe: “Increase the GDP of the internet.”


• IKEA: “Create a better everyday life for the many people.”


• Patagonia: “Use business to inspire and implement solutions to the environmental crisis.”


• Slack: “Make work life simpler, more

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