If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
gregmckeown.com
If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Goal-setting is everywhere. Everyone knows it's the right thing to do. I've got to focus. I've got to have goals and objectives. I've got to communicate these goals and objectives to those around me. We've got to get on that proverbial "same page" and goals are the way.
Just a moment...
Some examples of great missions:
- Tesla: “Accelerate the world’s transition to sustainable energy.”
- TED: “Spread ideas.”
- Stripe: “Increase the GDP of the internet.”
- IKEA: “Create a better everyday life for the many people.”
- Patagonia: “Use business to inspire and implement solutions to the environmental crisis.”
- Slack: “Make work life simpler, more
Lenny Rachitsky • Mission → Vision → Strategy → Goals → Roadmap → Task
CEOs, often in the form of something insanely trite like “Our job is to make the customers love our product.” What the fuck does that mean?