idle gaze 076: archive-futurism
At a time when history itself feels endangered — erased or rewritten by politics and AI, which obscures sources and floods the record with deepfakes — the question grows only more complex. Is an artistic director there to design clothes, or to curate a house’s legacy? Is their role to rewrite history — artificially reviving memories and parodying... See more
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Heritage maximalism, implied luxury, and why new brands want old aesthetics. Creatine meme via @snaxshot - logo comp on slide one via @nssmagazine Palmirs design on slide one via @nostudioooo. Drop “luxury” below for the full length YouTube video 🫡
orenmeetsworldinstagram.comNostalgia, as Mark Fisher predicted, has never been more potent. We can’t stop longing for the past – and increasingly, even the very recent past, via the “nowstalgia” of rapid-cycling trends – at the expense of creating something genuinely novel.