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Ideas not mattering is a psyop - Alexey Guzey
The more stories I hear about how companies succeed or stagnate, the more I realize that it’s extremely common for creative founders (also known as “idea people”) to have a persistent bias towards seeing everything as a strategy problem, even when it’s really an execution problem.
Every • Execution Is Exponential
So I’d come to a philosophy, my mantra: Ideas are easy. Execution is everything.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
None of these are billion-dollar ideas; rather, they’re billion-dollar executions of ideas.