ICP marketing done right
Selling to Carol: Why targeting an ICP brings 10x more customers than you expected
Jason Cohenlongform.asmartbear.comFrom Danielle, Exit Five
This strategy is what I started to do at Findem with Brett Coin and content related to how he managed transformation.
1. Find Internal Thought Leaders
It’s much easier to build a following for the actual people on your team than it is to get traction with your company’s profile.
My strategy focused on:
CEO
Chief Transformation