iain.work
iain.work
iain.work
Make things better. It’s entirely possible that the thing you are marketing satisfies no real demand, there is no good strategy behind it, and that you are being selfish in thinking that just because you built it you should stick with it. Blow it up. Start over. Make something you’re proud of. Market something you’re proud of. But once you’ve done
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Business is based upon common sense. Good business is furthermore based on basic human integrity. You do not need to get caught up in the great corporate web with its complex, dry and unpoetic language, its obsession with goals and figures, and its general high pressure atmosphere. Business can be exciting, but it need not be stressful. It only
... See moreRichard Rudd • Prosperity: A guide to your Pearl Sequence (The Gene Keys Golden Path Book 3)
What is the point of building a digital business?
On the surface, a benign question.
The simplest argument is that we build a business to make money and earn a living (from our intellectual work).
While this may technically be true, I would argue that earning a living from our work is a benefit of something more significant.
Revenue is the byproduct... See more
On the surface, a benign question.
The simplest argument is that we build a business to make money and earn a living (from our intellectual work).
While this may technically be true, I would argue that earning a living from our work is a benefit of something more significant.
Revenue is the byproduct... See more