I’m extremely wary of the cult of contemporary self-making, and the fact that it’s become an expected part of life in the attention economy for middle-class workers.

From the college essay – the first time many of us are required to tell a selling story of ourselves in the service of social capital – to the dating website to Twitter or Instagram,... See more

lore can form basically around anything, because the internet has enabled communities to form around any arbitrary point of connection. These communities develop their own lexicon of memes, jargon, and behaviors, their own body of knowledge and aesthetic sensibilities, their own vibe.

The Lore Zone: Introduction: 9999 Tiger Dingsun & Libby Marrs

Arguably, lorecraft is the first truly internet-native school of management and organizational thinking, though I’m sure it won’t be the last.