Saved by Kevan Lee and
I was axed as Oatly's creative director - here are 5 arguably useful lessons
Think about the brands you actually care about, not just the ones that dominate your feed, but the ones that have longevity. If you dig under the hood, the best of them don't necessarily begin with product, marketing hacks, or whatever the latest "community-building" playbook dictates. Instead, they start with perspective. The founder's introspecti... See more
The Interests of the Founder vs. the Audience in Building a Brand
“Ten Things We’ve Found to Be True.” “Ten Things” was a list of lessons learned in Google’s first years. To be honest, not all of them were memorable, and some (like #9, “You can be serious without a suit”) were kind of confusing. But the first three were solid gold. Here they are: 1. Focus on the user and all else will follow 2. It’s best to do on
... See moreJohn Zeratsky • Click: How to Make What People Want
Here are all of the lessons… 1. Every pitch needs a leader and manager. 2. Never lose control of the process, which should include a timetable and budget. 3. Make sure that every idea presented is based on a smart brand strategy that is developed from a deep understanding of the market and brand. We had done market research, but it didn’t directly
... See morePeter Levitan • The Levitan Pitch. Buy This Book. Win More Pitches.
To survive and thrive you need to have the conviction to create things your are proud of with people you love and in a way that allows you to have a meaningful life however you determine that. Anything more than that is not just “bonus,” it can actually lead to your undoing. I don’t mean financial ruin, I mean that you may loose that independence a
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Something you can’t cheat: The quality of your work shapes the calibre of your clients.Something you can’t ignore: The impact of your work defines your long-term success.Something that matters: Insight is only as powerful as how it moves people and sparks lasting change.Something we often forget: The noise in our industry is just noise. The real fi... See more