Saved by Kevan Lee and
I was axed as Oatly's creative director - here are 5 arguably useful lessons
The most exceptional creative leaders and teams who I have met are able to generate a surplus of ideas with discipline and poise. They ground their creative energy with a supreme sense of organization. As professionals, they have overcome the stigma of self-marketing and use their respective communities to stay accountable. And as leaders, they are
... See moreScott Belsky • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
What advice do you have on being a custodian of a challenger brand?
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more