I was axed as Oatly's creative director

I was axed as Oatly's creative director - here are 5 arguably useful lessons

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I distinctly remember at Microsoft in the late 90s, walking around campus and there was just all the folks sort of saying, God, we must be God's gifts to mankind because we are so good now that the market also recognizes it, except that it was obviously the beginning of the end in some sense, right? The day hubris takes over and you're not grounded... See more

Matter

I've tried it all — walks, deadlines, formulas, fasting, thieving, reading old ads, sprinting through the park, cafes with no wi-fi, foyers with Coca-Cola. Here's the only thing I've worked out.

Big ideas are less about creativity and more about conviction.

In fact, I think your conviction in an idea is more important than the idea itself. You have

COPYWRITING ADVICE THAT WOULD’VE SAVED ME 10 YEARS OF THERAPYIf I could travel back to 22-year-old me — crying in a bathroom stall between revision rounds — here’s what I’d whisper through the vent:FEEDBACK IS NOT A DEMOCRACYStop collecting feedback like Pokemon. Pick ONE person with taste.If you ask 12 people, you get 12 opinions and one... See more

Paul Venuto • feed updates

From Brand Strategy to Brand Anarchy

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