I was axed as Oatly's creative director - here are 5 arguably useful lessons

Oatly’s story is remarkable because it has so many elements of what great DTC brands have gotten right, but in a different context. That is, Oatly spoke directly to its customer, shipped changes quickly, took on a rebellious tone, and sought validation from “celebrities” (in this case, niche coffee/tea shops) to encourage trial.

Diller's IAC acquired, grew, and spun off multiple subsidiaries in the past two decades, including Match Group, Expedia, and Vimeo. Many are known for creating influential executives, many of whom become industry leaders. A number of these leaders include Michael Eisner (Disney), Dara Khosrowshahi (Uber), Dawn Steel (Columbia Pictures), Jeffrey Kat... See more