I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lucky to be versed in a creative field where we can dream up magical things that can touch the lives of billons. Like other design fields, we should see the work of product design as more than a business optimizer but as a powerful vehicle for expressing ideas that can push culture forward.