Software is content now. AI can generate a competent interface in seconds. Components are commodified. Patterns are free. The defensible position is to care about what machines can’t: how a place feels. But making it “pretty” isn’t enough. You have to articulate texture—oil-painted, soft depth, breathing motion—and turn that into rules. The tools a... See more

While other companies design beautiful hardware, excel at marketing, hire good lawyers, and manufacture gadgets at scale, no other company makes software as intuitive, carefully crafted, or just plain fun. If there’s a unique magic in Apple’s products, it’s in the software, and I’ll tell you how we created some of the most important software in the

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Not for making something fast but for making something wonderful. Not to automate your words but to alchemize your mind. And I've seen how these shifts in frame create ripple effects across every decision we make.

This isn’t just philosophical woo woo stuff—it’s practical. Because products are not neutral. They are opinions embedded in pixels – ever... See more