Opinion | Michael Goldhaber, the Cassandra of the Internet Age - The New York Times

“It’s not a question of sitting by yourself and doing nothing,” Mr. Goldhaber told me. “But instead asking, ‘How do you allocate the attention you have in more focused, intentional ways?’” Some of that is personal — thinking critically about who we amplify and re-evaluating our habits and hobbies. Another part is to think about attention societally... See more

Attention is a bit like the air we breathe. It’s vital but largely invisible, and thus we don’t think about it very much unless, of course, it becomes scarce. If that’s the case — to extend a tortured metaphor — it feels as if our attention has become polluted. We subsist on it, but the quality has been diminished. 

In June 2006, when Facebook was still months from launching its News Feed, Mr. Goldhaber predicted the grueling personal effects of a life mediated by technologies that feed on our attention and reward those best able to command it. “In an attention economy, one is never not on, at least when one is awake, since one is nearly always paying, getting... See more

Every single action we take — calling our grandparents, cleaning up the kitchen or, today, scrolling through our phones — is a transaction. We are taking what precious little attention we have and diverting it toward something. This is a zero-sum proposition, he realized. When you pay attention to one thing, you ignore something else. 

Michael Goldhaber is the internet prophet you’ve never heard of. Here’s a short list of things he saw coming: the complete dominance of the internet, increased shamelessness in politics, terrorists co-opting social media, the rise of reality television, personal websites, oversharing, personal essay, fandoms and online influencer culture — along wi... See more

While Mr. Goldhaber said he wanted to remain hopeful, he was deeply concerned about whether the attention economy and a healthy democracy can coexist. Nuanced policy discussions, he said, will almost certainly get simplified into “meaningless slogans” in order to travel farther online, and politicians will continue to stake out more extreme positio... See more

We can explore the ways in which our attention is generated, manipulated, valued and degraded. Sometimes attention might simply be a lens through which to read the events of the moment. But it can also force us toward a better understanding of how our minds work or how we value our time and the time of others. Perhaps, just by acknowledging its pre... See more

His biggest worry, though, is that we still mostly fail to acknowledge that we live in a roaring attention economy. In other words, we tend to ignore his favorite maxim, from the writer Howard Rheingold: “Attention is a limited resource, so pay attention to where you pay attention.” 

Most of this came to him in the mid-1980s, when Mr. Goldhaber, a former theoretical physicist, had a revelation. He was obsessed at the time with what he felt was an information glut — that there was simply more access to news, opinion and forms of entertainment than one could handle. His epiphany was this: One of the most finite resources in the w... See more