I Talked to 21 Substack Bestsellers. Here's the 7 Things They Do Differently.

Bestsellers use Notes as a testing ground. They float ideas, gauge interest, and refine their message before investing time in full posts.

"If a Note resonates, it becomes a newsletter post," one writer shared. "If it really resonates, it becomes a pillar post."

Instead of asking "How can I get people to pay?" start asking "How can I become indispensable to my readers?"