I Talked to 21 Substack Bestsellers. Here's the 7 Things They Do Differently.

In my past experience as the VP of Product at Substack, and now as the cofounder of Every, I’ve noticed an obvious pattern to the moment when paid newsletters generate the most subscribers: It’s when the writer sends an email to free users that is primarily a pitch to become a subscriber. This could take the form of an announcement, a regular remin... See more