I'm surprisingly into Microsoft Security's colourful rebrand

I need to be able to answer these questions at a glance, correctly and unambiguously, with very little effort. If it’s not clear to me what I’m looking at in the first few seconds, interpreting everything else on the page is harder, and the chances are greater that I’ll misinterpret something and get frustrated. But if I do “get it,” I’m much more

If there is a single thing that I, as a designer, find hopeful about the current state of digital design it is the dismantling of the brute harnessing of distraction. While digital advertising isn’t going anywhere, the way we attach ads to content is becoming more visually elegant, and less aggressively distracting.