I'm Leaving Short-Form Marketing Behind
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I'm Leaving Short-Form Marketing Behind
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
This is what authentic marketing is: a consistent effort to explore your calling while serving your audience with helpful content.
George Kao • Authentic Selling
What to do instead :(1) Create on platforms that grow over time (i.e. essays, books, articles, search engine optimized video or audio, and other content that gets shared by people in your industry and brings you the opportunities you need for your massive mission).
Regina Anaejionu • Social Media = Sharecropping? — Regina Anaejionu
New essay:
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking abou... See more
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking abou... See more
andrew chen • Tweet
