Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m

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