Great marketers steal. If there is any brand you should steal email marketing tactics from -- it's Airbnb. They use it to perfection to acquire users and retain them. Steal these 7 emails 🧵 https://t.co/AJMw27gTW7

This made me switch to text-only emails. It's concise, direct, respectful of my time, and more human. This is what I want in my inbox. https://t.co/dZz5jcZTcz