I love this DTC retention strategy

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Great marketers steal. If there is any brand you should steal email marketing tactics from -- it's Airbnb. They use it to perfection to acquire users and retain them. Steal these 7 emails 🧵 https://t.co/AJMw27gTW7

Alex Garcia 🔍

x.com

This made me switch to text-only emails. It's concise, direct, respectful of my time, and more human. This is what I want in my inbox. https://t.co/dZz5jcZTcz

Shayan

x.com

Last week, we sent a weird little email to people who started upgrading to Sublime Premium and bailed.

It took off. It even got called “the most delightful business email ever written.”

Here's the email:

https://x.com/ungatedlife/status/1929319666482102338

So we figured… why not extend the offer to Premium folks who want to go all in?

Upgrade to a