If the goal of streamers once seemed to be prioritizing and supporting great series from a diverse group of interesting creators, that goal seems to have shifted from making better shows to just ... making more of them. As viewers, we’re being flattened by a fire hose of programming — and the experience of watching TV feels like a ritual of... See more

As modern consumer behaviour evolves, more and more solutions across their lifestyles are on-demand and flexible. Committing to a recurring purchase of a product that may not even work for you is starting to feel a little tired.

But the studios overlooked that streaming was more convenient than cable, as Netflix beamed images directly onto viewers’ laptops—and, soon enough, televisions and smartphones—with no annual contracts, cancelable at any time. Above all, there were no ads