Our desire to maintain harmony can cause us to be indirect about uncomfortable truths. Our desire to influence can cause us to pre-emptively address every arcane objection. Our desire to impress can cause us to use more language than necessary. And the expectations we have internalized about corporate communication often cause us to write in a way

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To create a clear, easily digestible understanding of what our business is and inject it into the bloodstream of our team first, customers second.

And yes, getting to clarity takes time. But you can't just wish for change—you need a container for it.

So I kicked off Sublime Essence, a project to hold myself accountable to cracking the code on our pos... See more