I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
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I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
These nascent brands do more than automate customer interactions – they humanize them.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Powered by massive marketing budgets, malls became a substantive part of our culture. They offered not only access and assortment but also a social hub for gathering with friends and family.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
It’s making a bet that, if it delivers a product built according to values that customers support (for example, American jobs), customers will spread the word virally through their social networks.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
post-Amazon brands offer products that customers truly love and a level of service that has been missing online and off.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Consumers today want more. They love Amazon’s laser-like focus on price, access, and convenience. But consumers yearn for the intimacy and craftsmanship they once knew from the Main Street merchant.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
takeaway? Business today really is personal.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
These companies stand for more than convenience and low cost; they seek to create products and services that customers truly love. In this new paradigm, scale and personalization happily coexist.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Web and social media to create direct, personal relationships on a massive scale.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
A business that successfully taps into its customers’ passion for its products can grow quickly without the massive capital outlays required of traditional brands.