These companies stand for more than convenience and low cost; they seek to create products and services that customers truly love. In this new paradigm, scale and personalization happily coexist.

personalized experience the way mom-and-pop shops did in a previous era.

A business that successfully taps into its customers’ passion for its products can grow quickly without the massive capital outlays required of traditional brands.

But can you translate this relatively localized experience into something broader and more accessible to the masses? Can the idea of artisanal quality and personal connections exist beyond the bounds of a neighborhood farmers’ market? And can it exist with prices that the mainstream consumer can afford?

the company is thriving, because it gives consumers something in which to believe and participate – at an affordable price.

(nearly twice the audience size of OshKosh B’Gosh, the 120-year-old maker of children’s clothes).

In the end, brand building will bifurcate into two camps: the automators and the humanizers. We call this the post-Amazon world.

takeaway? Business today really is personal.

Powered by massive marketing budgets, malls became a substantive part of our culture. They offered not only access and assortment but also a social hub for gathering with friends and family.