I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Paying lip service to ethical labor practices or cleaner manufacturing processes won’t work anymore. When brands talk about the values they stand for, they have to mean it. And they have to deliver on it.

Today, when customers feel loyal to a brand, they let the world know about it – and don’t hold back. Companies that are unable to inspire love and loyalty will die.

Social media is marketing, product innovation, and customer service rolled into one.

A business that successfully taps into its customers’ passion for its products can grow quickly without the massive capital outlays required of traditional brands.

These companies offer more than a shopping destination. They’ve created, at breathtaking speeds, the kinds of long-lasting customer relationships that define great brands.

personalized experience the way mom-and-pop shops did in a previous era.

Powered by massive marketing budgets, malls became a substantive part of our culture. They offered not only access and assortment but also a social hub for gathering with friends and family.

young brands whose primary goal is to give consumers something they can care about, beyond basic necessities like socks and shampoo.

takeaway? Business today really is personal.