I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

Global supply chains force retailers to gamble on inventory far in advance and to spend too much time and money overseeing the entire process.

Social media is marketing, product innovation, and customer service rolled into one.

These companies offer more than a shopping destination. They’ve created, at breathtaking speeds, the kinds of long-lasting customer relationships that define great brands.

young brands whose primary goal is to give consumers something they can care about, beyond basic necessities like socks and shampoo.

These nascent brands do more than automate customer interactions – they humanize them.

Growth alone isn’t the endgame; scaling to meet customer demand is. Above all, these upstarts prize the human touch – albeit with no physical presence – in every customer interaction and in all aspects of their business.

the company is thriving, because it gives consumers something in which to believe and participate – at an affordable price.

Consumers today want more. They love Amazon’s laser-like focus on price, access, and convenience. But consumers yearn for the intimacy and craftsmanship they once knew from the Main Street merchant.

But can you translate this relatively localized experience into something broader and more accessible to the masses? Can the idea of artisanal quality and personal connections exist beyond the bounds of a neighborhood farmers’ market? And can it exist with prices that the mainstream consumer can afford?