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I Didn’t Want It to Be True, but the Medium Really Is the Message
Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen call... See more
Alexander Beiner • Myth and Metrics: How Social Media Robs Us of Ritual, and How to Revive It
As Sean Illing, a co-author of “The Paradox of Democracy,” told me, “McLuhan says: Don’t just look at what’s being expressed; look at the ways it’s being expressed. And then Postman says: Don’t just look at the way things are being expressed; look at how the way things are expressed determines what’s actually expressible.” In other words, the mediu... See more
Ezra Klein • I Didn’t Want It to Be True, but the Medium Really Is the Message
The vast interconnection enabled by digital platforms has ended up creating more of a sense of sameness than diversity. Users are subtly guided toward the same subsets of topics, urged on by recommendations that are designed not to serve their interests but to create profitable attention fodder to sell to advertisers. Instagram doesn’t care that yo... See more
Welcome to Filterworld｜Dirt
