The easiest strong emotion to evoke is outrage; it requires nothing more sophisticated than a simple story of oppression, tailored to the appropriate political tribe. And yet outrage, for all its cheapness, is highly addictive and highly contagious, making it the weapon of choice for anyone who wants to be noticed in the online cacophony. Even once... See more

People still select and deliver important content to one another, but content no longer takes the form of logical statements with truth-values that can be tested against the absolute truth. Instead, content becomes a vehicle for the expression of emotional attitudes. The automatic means of reaction, such as likes and reposts, on social media do not... See more