There are plenty of well-documented reasons to distrust Instagram — the platform where one is never not branding, never not making Facebook money, never not giving Facebook one’s data — but most unnerving are the ways in which it has led me to distrust myself. After countless adventures through the black hole, my propensity to share, perform, and... See more

With Instagram there was the idea that my life is constantly available for perception and evaluation by other people. I had these thoughts: I’d upload a photo and then I’d view my Instagram story and try to pretend to be somebody else—a stranger—and imagine how they’d see me. I’d be trying to present myself to be legible in a certain way to... See more

People were losing excitement about the internet, starting to articulate a set of new truisms. Facebook had become tedious, trivial, exhausting. Instagram seemed better, but would soon reveal its underlying function as a three-ring circus of happiness and popularity and success. Twitter, for all its discursive promise, was where everyone tweeted

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