Hyperconnected Culture and Its Discontents

The overall digital environment is dictated by tech companies with ruthlessly capitalist, expansionary motives, which do not provide the most fertile ground for culture. While the magazine fashion editor may periodically use their ability to pick out and promote a previously unheard voice, the algorithmic feed never will; it can only iterate on est

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This shift towards a global sameness, driven by digital platforms' algorithms, challenges the very notion of personal taste. As these platforms prioritize content or products that resonate on a mass scale, they nudge us toward a homogenized cultural landscape. The result is a world where diversity of thought and creativity often gets drowned out by... See more

The Banality of Online Recommendation Culture

A recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations.

By Kyle Chayka

October 30, 2024

Illustration by Ariel Davis

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In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutte... See more