Hypebeast opens its first Hypegolf store in Japan

I’ve long admired how streetwear brand Supreme has built a brand centered around hyper-exclusivity and downtown cool, to the point where consumers are willing to camp outside their stores and crash their websites.

Since b8ta opened its first store they have become the poster child for third-party matchmaking that brings emerging digital native brands to life in their tech and data-infused storefronts.

This is space that multi brand retailers like department stores should own. They should have the credibility of the high taste of their merchant team (see Barney’s circa 2005) combined with the best staff dying to find you that perfect black tote.