Taste and craft are not about endless design reviews. Taste is finely-tuned intuition for what differentiates good from great — and perhaps more importantly, the ability to explain why.

People with negative taste can recognize people with positive taste and hire them. People with no taste, on the other hand, fail to see the difference, resulting in disasters like the graphic design department of American Airlines.

The key thing to take away from this is that the real expertise here isn’t doing the work. It’s knowing how to guide the work. How to evaluate the work. It’s knowing what is worth prompting — which is really just another way of saying: knowing what’s worth doing.

I saw someone define modern art as:

Modern art = You could do that + Yeah, but you didn’... See more

Code is cheap. Money now chases utility wrapped in taste, function sculpted with beautiful form, and technology framed in artistry.

But what exactly is taste? The dictionary says it’s the ability to discern what is of good quality or of a high aesthetic standard . But who sets that standard? Taste may be subjective, but within a given culture or co... See more

In good hands There is a feeling I search for: being in good hands. It is the feeling I look to give and the feeling I look to receive. I know I am in good hands when I sense a cohesive point of view expressed with attention to detail. I can feel it almost instantly. In any medium. Music, film, fashion, architecture, writing, software. At a Japa... See more