Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time.
I've been thinking a lot about Taylor Swift as a businesswoman.
Let me geek out for a minute about Swift and what we can learn from her:
Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time. I've been thinking a lot about Taylor Swift as a businesswoman. Let me geek out for a minute about Swift and what we can learn from her:
I highly recommend reading the essay “1,000 True Fans” by Kevin Kelly, where he explains how you really don’t need millions of readers in order to make an amazing living as a writer. Instead, if you can get 1,000 true fans (who spend at least $100 per year buying and supporting everything you put out into the world), you can earn yourself $100,000
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
The money in music is even more slippery. The list of highest earning musicians last year is filled with artists who either got rid of their song catalogs—they made the list by selling out to corporations and investment funds—or had side deals in other industries. You can be the greatest musician on the planet, but still need to peddle
... See moreTed Gioia • The State of the Culture
She explained in an interview with The Advocate magazine, “I care only about what I can change. What can I push forward? How can I be a part of the fight for modern social issues? How can I change young people’s lives? How can I create a show and an album that is a portal to surreality, to free ourselves of all of our insecurities and to be proud o
... See moreJackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Gaga became a student of pop culture and, with a tenacity not many pop stars or businesses have, she armed herself with an understanding of what a culture embraces and why.
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Every human, every business, and every brand has a superpower within them. Dolly Parton gives us all the wisdom and direction we’ll ever need. “Find out who you are and do it on purpose.” Because, to paraphrase Dr. Seuss, with feet in our shoes, brains in our head, and conviction in our heart, oh, the places we’ll go.