Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time.
I've been thinking a lot about Taylor Swift as a businesswoman.
Let me geek out for a minute about Swift and what we can learn from her:
Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time. I've been thinking a lot about Taylor Swift as a businesswoman. Let me geek out for a minute about Swift and what we can learn from her:
Today, the first fan of Taylor Swift is treated the same as the most recent fan. Long-time, dedicated fans get the same level of access and treatment as everyone else. Over the next decade, that will change.
Rex Woodbury • The Business of Fame: 1920-2020
“We cater to a very, very, very specific audience,” Carter said. “This is an audience that we feel we are going to have longevity with. This is the audience that hopefully twenty years from now, Gaga can still play for this audience, as they grow older and as she grows older. So it’s very important that she maintains her loyalty and integrity with
... See moreJackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
If Taylor Swift is bigger than Beatlemania, then it’s pretty wild to think how much cultural potential is stored in a single person. What if Taylor Swift took psychedelics and reached a new level of artistry, experimentation, and philosophy?
