Taylor Swift's Eras tour is set to make her the highest-grossing female artist of all time. I've been thinking a lot about Taylor Swift as a businesswoman. Let me geek out for a minute about Swift and what we can learn from her:

There’s a lot to learn from Roan’s success. She didn’t pander to TikTok or get lucky on Spotify algorithms (though TikTok obviously played a role), she just had a label that knew how to use her and a live show that sparked genuine word-of-mouth. The hardest part of the music industry at all levels is getting people to care about your music, and Roa... See more

In July 2014 Taylor Swift wrote an editorial in the Wall Street Journal entitled, For Taylor Swift, the Future of Music Is a Love Story:There are many (many) people who predict the downfall of music sales and the irrelevancy of the album as an economic entity. I am not one of them. In my opinion, the value of an album is, and will continue to be, b... See more

Today, the first fan of Taylor Swift is treated the same as the most recent fan. Long-time, dedicated fans get the same level of access and treatment as everyone else. Over the next decade, that will change.