Every product team should have a list of principles that guide their decision making.
One of my favorite examples of this is from Instagram's founding team:
Every product team should have a list of principles that guide their decision making. One of my favorite examples of this is from Instagram's founding team:
Those principles and values aren’t vague slogans, like “the customer always comes first” or “we should strive to be the best in our industry,” but a set of concrete directives anyone can understand, get aligned on, and carry out.
Ray Dalio • Principles: Life and Work
Often, we see this brilliance in early versions of products—born from founder-built brute force and passion—only to see it fade with scale. Ultimately, you are only as good as your team, so you better craft it intentionally and with heart. The company becomes your great work. The best designed of these organizations become durable as they scale and... See more