Our narrative was that technology needed to empower creative people to make ideas happen. By uploading their portfolios, creatives could get more exposure and attribution for their work, resulting in more job opportunities. We called it “creative meritocracy,” the idea of creative people getting opportunity based on the quality of their work rather

They also organize and present the items they are curating in a way that makes sense.

Zeitgeist curators are people with acute intuition who listen to the world and find just the right materials to capture for an audience the essence of the times.